2021 Ram TRX will feature ‘Know & Go’ vehicle-education app, with augmented reality
When you buy a new vehicle, the learning curve on all that vehicle’s features, limitations, storage spaces and more can be steep. That will be especially true of the all-new 2021 Ram 1500 TRX, the 702-horsepower 4×4 super truck that Ram plans to put on the showroom floor at Landers CDJR locations starting next year.
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It’s probably good, then, that the 2021 Ram TRX will be the first vehicle to include Ram’s new “Know & Go” app, which uses what’s called “augmented reality” to make teaching vehicle owners about the features of the TRX easier than ever.
The app was developed by Ram employees, who pitched the idea to top brass at Ram parent company FCA during the company’s first-ever “Pitch Night,” in which employees were invited to share their ideas for making any aspect of the FCA design, build, sales or service process easier and more cost-effective.
Available for download through any reputable app store, the Know & Go mobile app uses the camera of your smartphone to learn more about the vehicle’s features. For example, with the Know & Go app activated simply point your phone at the dash of your 2021 Ram 1500 TRX, and in addition to seeing the dash, you will see a number of interactive information points overlaid over the image.
Tap one of the virtual information points on the screen with your finger, and you’ll be given loads of detail about that feature and how it works. Walk around your Ram, and the Know & Go app can be utilized to learn more about any aspect of the vehicle, just by pointing the camera there, including the interior, exterior, truck bed and engine compartment.
Other features of the Know & Go mobile app features include:
Augmented-reality discovery of features
Self-discovery of features
Push notifications of undiscovered features
Feature overview and how-to videos
Feature-specific owner’s manual pages
Though owners of the incredible 2021 Ram 1500 TRX will be the first to experience Know & Go, FCA’s plan is to roll it out brand-wide, so owners of any new Chrysler Dodge Jeep or Ram vehicle can quickly get to know the features of their vehicle and how to best use them.
Futuristic, customer-friendly innovations like Know & Go are one more reason why we’re proud to sell Chrysler, Dodge, Jeep and Ram vehicles through the Landers Family of Dealerships in Arkansas and Oklahoma! Come share our pride. The 2021 Ram 1500 TRX will be here soon, along with Know & Go, to make your drive more exciting. Come see us today for a test drive of a quality Ram 1500 truck, or check out our full selection online right now.